First it was Dell. Then it was Ubuntu and now we have Starbucks. It seems everyone wants to know what their customers want now. Imagine that.
Dell launched IdeaStorm last year and they’ve had wonderful success doing it so far. Surprise, surprise, everyone wants Linux pre-installed. I mentioned it in a post on my personal blog last year referencing IdeaStorm and New Zealand using a wiki to let their citizens help create some laws. Since Dell really kicked this off, Ubuntu, probably one of the most mainstream desktop distributions of Linux, launched Brainstorm. Even Starbucks recently got in on the game with My Starbucks Idea.
Brady at Grow Your Bank and Jim at NetBanker both also picked up this idea as well. So the big question is how do credit unions and banks take advantage of this? Is each FI going to need their own version specialized for them? Is it better off that their is one dumping ground for all FI related complains/ideas and then FI could just use it as a resource when designing new products?
Bottom line, this is a huge opportunity for the financial services industry. But what is the best way for us to take advantage of it?
2 comments for this entry ↓
1 Running two blogs is tough | The Life and Times of a Credit Union Employee // Mar 25, 2008 at 2:50 pm
[...] running two of the same blog. Anyways, there’s my rant for today. Go check out my post on the fi-linx blog. This whole blogging thing is tough! addthis_url = [...]
2 Kirk Letourneau // Mar 26, 2008 at 7:40 am
I think you’re onto something here, Robbie. Ideastorm is awesome and I could envision something similar for the FI industry that could easily be supported through advertisements. I suppose the big FI’s would just go off and build their own but I think a lot of the smaller ones that wouldn’t normally get a lot of customer input on their own would like to see what the “folks” really want from their FI. If you build it…they might just come!
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