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Accelerating financial technology…

When your customers want something else

December 28th, 2007 · No Comments

What do you do?  You’ve built your company and products on a specific model, pulling teeth along the way to sell it.  It seems like your customers are asking the same questions and have the same objections, but the solution means changing your product and some of the fundamental differentiators you’ve built into it.  Do you fall back into the status quo of what is currently industry norm and get more sales or do you keep pushing your original concept, lose sales, and try to push the industry?

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