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ING Buys ShareBuilder

November 6th, 2007 · No Comments

Big news today from ING Direct: they have acquired ShareBuilder, the online brokerage firm for $220M. 

This could have a dramatic impact on the offering ING has for its customers and the products (and pricing) ShareBuilder has to offer.  With ShareBuilder’s $4 investment fee, the barrier to entry is pretty low to get into investing and with their automatic ACH plans it can make invest a habit.  I can see a real natural fit between the two companies, now we’ll just have to wait and see how their products fit together.

News from Finextra.

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